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May 23, 2019

Often, when we want to boost revenues, we think about drumming up new customers. But why not look to your existing customers instead? You spent a significant amount of time and money winning them over. If you treat them right, they can become your most fertile ground f...

May 3, 2019

Whether you are writing copy for a postcard or an email, the language you use matters.  Just like products and images, the wording you use should be matched to the different demographics of your target audience(s).

Let’s look at three examples:

#1: Millennials

Millennials...

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