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February 20, 2019

What does it take to create customer loyalty, the kind of commitment that makes customers stick with you, even when your competitors become more aggressive, and price competition intensifies? Here are some tips from the experts.

1. Profile your customers. Customer bases...

February 6, 2019

From a consumer perspective, there isn’t print marketing or digital marketing. It’s all just marketing. What consumers care about is the relevance of what you have to say. That’s why the most effective messaging starts with data. By gathering as much data about your au...

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