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August 22, 2019

Do You Know These 9 Buyer Types?

Do you know who your buyers are? Are they trailblazers? Status seekers? Do they play it safe? Different messaging appeals to different personality types, so it’s helpful to know which categories your customers fall into. Here is the list...

July 23, 2019


 

You’ve spent weeks developing the messaging for your Spring Fling mailer or your annual fundraising letter.  You know your audience. Your message is on target. The call to action is compelling. You can’t wait to see what happens. The campaign drops and the results ar...

June 25, 2019

Designing a new direct mail campaign? Let the creativity flow! However, the basics still need to come first. Before setting your designer loose, take a step back and make sure you’ve covered the fundamentals.

1. Mailing list

Is your mailing list current? Are you mailing...

June 13, 2019

Are you among the marketers who have not yet started sending personalized direct mail and email communications? Are you still using a “one size fits all” marketing strategy? If so, here are three data points that you should keep in mind.

  • 80% of consumers are more li...

May 23, 2019

Often, when we want to boost revenues, we think about drumming up new customers. But why not look to your existing customers instead? You spent a significant amount of time and money winning them over. If you treat them right, they can become your most fertile ground f...

May 3, 2019

Whether you are writing copy for a postcard or an email, the language you use matters.  Just like products and images, the wording you use should be matched to the different demographics of your target audience(s).

Let’s look at three examples:

#1: Millennials

Millennials...

April 5, 2019

If you want to sell a kid a toy, invite him to play with it in the toy store. Once the child pushes the buttons, pulls the levers, and engages the gadgets, your chances of making a sale go way up. The same concept applies in print.

When people receive printed pieces tha...

March 18, 2019

Don’t try to pull a fast one on today’s consumers. They are more educated than ever. This includes greenwashing. Despite the many claims that digital is greener than paper-based communications, consumers are becoming increasingly aware that this isn’t true. Both paper...

March 12, 2019

Ever wonder what your customers really think about you? Instead of guessing, it’s a good idea to ask. Customer surveys sent by direct mail, email, and online can give insights that make the difference between steering the company in the right direction and missing the...

February 20, 2019

What does it take to create customer loyalty, the kind of commitment that makes customers stick with you, even when your competitors become more aggressive, and price competition intensifies? Here are some tips from the experts.

1. Profile your customers. Customer bases...

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