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Get More from Your Print Budgeting with Re-Targeting

You make a significant investment in your print marketing. Yet even with the most targeted, well-concepted campaign, sometimes you don’t net the sale. Why? Often, it’s because many conversations need to be kept going before they bear fruit. This is where re-targeting comes in. Once a prospect visits your website, you target them again (re-target them) on social media. This allows you to further engage them and complete the sale. Re-targeting is possible because once people visit your website, you can track their movements, even after they leave your site. Based on the pages they visit, your target audience will be shown relevant digital ads on social media sites like Facebook. Say you are a