blog

9 Buyer Types to Keep Your Eye On

Do You Know These 9 Buyer Types? Do you know who your buyers are? Are they trailblazers? Status seekers? Do they play it safe? Different messaging appeals to different personality types, so it’s helpful to know which categories your customers fall into. Here is the list of “types” created by marketing strategist Gary Hennerberg. Do you know which categories your customers fit? #1. Trailblazers/Early Adopters These are the technology innovators. They yearn to be first. They are the ones standing outside the Apple Store overnight just to grab the latest gadget before anyone else. In your marketing copy, position them as ahead of the curve. #2. My Brand/My Lifestyle These buyers associate thems