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Top Reasons to Use More Visual Content

You’ve spent weeks developing the messaging for your Spring Fling mailer or your annual fundraising letter. You know your audience. Your message is on target. The call to action is compelling. You can’t wait to see what happens. The campaign drops and the results are… disappointing. What went wrong? One question to ask is, “Did I use enough visual content?” When creating any marketing campaign, graphics and images are a must. There are three things to remember about the importance of visual content: 93% of communication is non-verbal. 90% of the information transmitted to our brains is visual. People remember about 20% of what they read, but as much as 80% of what they see. Also, consider