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Paper Promotes Healthy Forests

Don’t try to pull a fast one on today’s consumers. They are more educated than ever. This includes greenwashing. Despite the many claims that digital is greener than paper-based communications, consumers are becoming increasingly aware that this isn’t true. Both paper and digital communications have environmental footprints. They are just different. But what many people don’t realize is that paper has something digital doesn’t have—a positive impact on the environment. It actually improves the life and health of forests. Here we offer three facts about paper and forests that many people don’t know. 1. Paper protects forests and encourages their growth. Did you know that 60% of the forests in

Closing the Customer Perception Gap

Ever wonder what your customers really think about you? Instead of guessing, it’s a good idea to ask. Customer surveys sent by direct mail, email, and online can give insights that make the difference between steering the company in the right direction and missing the boat. Research shows that there is a huge perception gap between how companies think they are performing with customers and how they actually are. According to Bain & Company, 80% of companies think they give superior customer service, but only 8% of their customers thought they received it. There is a reason “Undercover Boss” is such a hit. It’s great fun to watch the CEO try to work a forklift or fail miserably at making a pi