5 Steps to Customer Loyalty

What does it take to create customer loyalty, the kind of commitment that makes customers stick with you, even when your competitors become more aggressive, and price competition intensifies? Here are some tips from the experts. 1. Profile your customers. Customer bases are not homogenous. They are made up of different demographics, with different needs and different motivators for shopping with you. Creating customer profiles tells you what your key customer groups “look” like. The more you understand these profiles or the demographic make-up of your customer groups, the more you will be able to create a plan to keep them. 2. Make it personal. A shift from generic communications to 1:1 prin

Bring Out the Best in Your Channels

From a consumer perspective, there isn’t print marketing or digital marketing. It’s all just marketing. What consumers care about is the relevance of what you have to say. That’s why the most effective messaging starts with data. By gathering as much data about your audience as possible, you can make your message richer and more effective. Here are some best practices to get you started: Whether it’s print or email, regularly cleanse and update your contact list. Email requires that you do this more frequently than print since these addresses go out of date more quickly. Make it a priority to continually invest in new data to learn more about each recipient. Segment your messaging to better