Marketing Budgets Soar!

Every year, Target Marketing surveys its readership to identify trends for the upcoming marketing year. This year, its “2019 Marketing Budget Survey” found that a whopping 10x more marketing budgets are increasing for 2019 than decreasing. Great news! That’s the kind of commitment that gets results. Here’s how the data on respondents’ budgets broke out: • 60% increasing • 31% staying the same • 6% decreasing • 3% not sure As part of its survey, Target Marketing also identified three top marketing trends that all marketers, whether digital or traditional (or both), need to know. 1. More money is going to tech and data. Marketers’ highest spend is going for media and other outreac