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What’s Your Plan to Re-Engage Lapsed Customers?

What’s Your Plan to Re-Engage Lapsed Customers? You’ve worked hard to obtain great customers, and you have an ongoing direct mail program to help retain them. But what happens if those customers stop buying from you? Do you have a strategy to get them back? Here are three reasons direct mail is a powerful tool for doing just that. 1. Unlike email, mail always gets through. Direct mail doesn’t have to worry about spam blockers. As long as your addresses are accurate, you’re good to go. 2. Customers can’t unsubscribe from postal mail. People can get overwhelmed with their volume of email and disengage from marketing communications, even if they still like the brand. Using direct mail can be a