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National Women's Small Business Month

October has been a busy and exciting month at Lexinet. We launched our newly redesigned website, started prepping for holiday card season and continued designing/printing thousands of orders. October is also National Women’s Small Business Month. We’re excited and proud to celebrate this designation. The Lexinet Corporation was founded in 1991 by the woman who still leads us today, company president Lisa Boyer. With the help of a small community block grant, area organizations, investors and businesses, our woman-owned business embarked on its mission to bring a fresh perspective to marketing and mailing solutions. We have been successful at that mission for more than 25 years. According to

Why Cross-Channel Consistency Is So Important

Whether you are using direct mail, email, mobile, or signage, you have likely heard people talking about the importance of the “omnichannel” experience. New data from ForeSee shows us just why this is so important. Today, the customer’s purchase journey is often non-linear. Customers may learn about your product via email but end up purchasing in-store rather than online. They may learn about your product through direct mail, and even with a physical coupon, they may end up buying via a mobile device. ForeSee’s “Experience Index: US Retail,” shows the variation in the start and end points of the customer journey. Of those who begin their journey in the store: 19% complete their journey on th