Benefits of Using Triggered Emails

When it comes to boosting response rates, there is nothing like combining direct mail with email. Even better when both are personalized. We don’t mean just personalizing by name. We mean personalizing based on customer behavior. This is referred to as “triggering.” According to Clevos, an email marketing platform supplier, using personalized, trigger-based email can triple your revenue over generic email. It’s easy to see why. By triggering off customer behavior, you make the email more relevant. For example, you might trigger personalized email based on actions taken (such as downloading a white paper or watching a video) or actions not taken (not downloading a white paper or watching a vi

Does Personalization Really Work?

We are seeing 1:1 printing or “print personalization” more and more places these days. Direct mail. Follow-up marketing collateral. Information kits. What’s the real deal with these applications? Do they really live up to the hype? Or is personalization just a gimmick to get marketers to buy more print? Consider the way you are being marketed to. When you shop online, cookies follow your every move so that page views can be customized to your preferences and purchase patterns. At the grocery store, your receipt is printed with coupons based on the items you put into your bag. When you receive mail from your investment broker, it contains information only on those funds you have invested in