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Study: Cross-Channel Marketing Use Nearly Doubles

If you’re wondering whether it’s worth the effort to expand the number of marketing channels you are using and invest in deeper integration between them, just take a look at the data. According to a study just released by the Interactive Advertising Bureau (IAB) and Winterberry Group (April 2017), nearly 60% of U.S. digital marketing and media practitioners now engage in cross-channel marketing. This is up from 33% one year ago. It’s no wonder. SailThru finds that 72% of consumers would rather connect with brands and businesses through multi-channel, and in a B2C environment, multi-channel B2C campaigns realize a 24% greater return on investment. Multichannel shoppers also spend 3x more tha

6 SEO Terms to Know

You may have heard of Search Engine Optimization (SEO) before, but do you understand its meaning and importance? SEO is essential to the success of your business’s website. By executing a successful SEO plan you maximize the number of visitors to your web pages and appear near the top of search results pages. Here are 6 terms within SEO that need to be understood to maximize your website’s performance. Alt Text- Alt Text is text that explains the content of an image on your web page. Keyword- A Keyword is a word or phrase that explains the contents of a page within your site*. These need to be accurate in order to draw the most amount of users to your site. Meta Description- A Meta Descripti