5 Ways to Build Your Direct Mail List

Looking to build or expand your mailing list? If so, you have more options than the standard approaches of purchasing a targeted list or purchasing data to append the list you already have. Here are five ways to build a great direct mail list that you might not have thought of. 1. Purchase a trade show attendee list. Trade shows attract a very specific target audience, and they generally attract the decision makers in the company. Attendee lists from key trade shows in your market vertical can net you very high value prospects. 2. Purchase a media list. Like trade shows, specialty magazines (including trade magazines) have well-defined target audiences, and some will sell their subscriber li