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What Makes a Great Website?

Nothing sets your business apart quite like a high-quality and easy-to-navigate website. The process of creating, maintaining or updating your website may seem like a daunting task, but it is vital to ensure your customers have the ultimate experience while visiting the site. It is important to realize that simply throwing a website together to have an online presence is not going to help your business move forward. Here are some important tips to remember when building or updating your site: Consistency- Nothing turns your potential customers off quite like a website that is hard to navigate through and understand. If your website is clean, concise, to the point when it comes to promoting y

Keeping in Touch Makes the Difference

Everyone is busy. You’re busy, your customers are busy. It’s understandable that having consistent communication with your customers isn’t always easy, but it should be a priority. Help Scout reports there’s a 60%-70% probability of selling to an existing customer vs. the 5%-20% probability of selling to a new prospect. Based on those numbers alone, a new business goal for the next year should entail a plan to focus on client retention. Creating a “Keep in Touch” plan will keep your name top of mind, while showing your customer you’re not just about sales, you’re about them. In your plan, include different touch points of mailers, emails and phone calls. Printed and digital materials should