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Does 1:1 Printing Really Make a Difference?

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More and more, we are hearing about print personalization, or variable data printing, to achieve higher response rates and better ROI. But does personalizing by name, geographic location, or demographic information really make that much difference? Can’t you just achieve higher response rates with a better offer? An over-sized postcard? Or a really great design?

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Customer Insight Is Key to Personalization

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What’s the secret to personalized printing success? It can be summed up in a single word: relevance. You can “personalize” a document with dozens of variables related to a customer’s gender, income, geographic location and more, but in the end, if the document isn’t relevant to the recipient, it won’t be effective.

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What Is Really Motivating Your Customers?

post image When we think about motivating consumers to make a purchase, we think about using the right mailing list, creating the right offer, and having a compelling call to action. Whether creating a direct mail piece, a sales letter, or a magazine advertisement, those elements are critical. But the reasons people buy can also be more complex.

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Study: Cross-Channel Marketing Use Nearly Doubles

post image If you’re wondering whether it’s worth the effort to expand the number of marketing channels you are using and invest in deeper integration between them, just take a look at the data.

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6 SEO Terms to Know

post image You may have heard of Search Engine Optimization (SEO) before, but do you understand its meaning and importance? SEO is essential to the success of your business’s website. By executing a successful SEO plan you maximize the number of visitors to your web pages and appear near the top of search results pages. Here are 6 terms within SEO that need to be understood to maximize your website’s performance.

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Positioning Your Business for Tomorrow

post image Do you see marketing as a sprint or a marathon? Increasingly, marketers are taking the marathon view, developing their plans to focus on long-term results rather than just “right now” sales. In this view, marketing has a two-fold purpose: to foster immediate sales and to plant seeds for tomorrow’s.

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How Much Do Bad Addresses Cost You?

post image You’ve probably heard that bad addresses can kill the ROI on a direct mail campaign. But what are the numbers behind it? Just how costly can bad addresses be?

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Building Relationships Builds Your Business

post image We often hear this question, “What is the best way to attract and retain new customers?” The answer you will most often find is developing meaningful relationships with your customers drives both sales and loyalty.  Here are 4 ways to differentiate yourself from the competition by building customer relationships:

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5 Ways to Build Your Direct Mail List

post image Looking to build or expand your mailing list? If so, you have more options than the standard approaches of purchasing a targeted list or purchasing data to append the list you already have. Here are five ways to build a great direct mail list that you might not have thought of.

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2017 Marketing – Focusing on the Customer Experience

post image What sets your business apart? While another business might offer the same services as you, the experience you give your customer or potential customer can help close the deal.

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