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Benefits of Using Triggered Emails

post image When it comes to boosting response rates, there is nothing like combining direct mail with email. Even better when both are personalized. We don’t mean just personalizing by name. We mean personalizing based on customer behavior.  This is referred to as “triggering.”

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Does Personalization Really Work?

post image We are seeing 1:1 printing or “print personalization” more and more places these days.  Direct mail. Follow-up marketing collateral. Information kits. What’s the real deal with these applications? Do they really live up to the hype? Or is personalization just a gimmick to get marketers to buy more print?

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Creating Marketing Copy That Gets Read

post image You might say “personalization and relevance,” and it’s true. Personalization stops you, and relevance gets you reading further. But even the most personalized, relevant message won’t amount to much if it isn’t paired with good marketing copy.  If the copy is not compelling, if it’s bland and uninformative, even the best personalization cannot carry the load. You need good, solid marketing copy that is interesting, engaging, and compelling.

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Maximizing Your Multichannel Advantage

post image Did you know that 72% of consumers say they would rather connect with brands and businesses in a multichannel environment (SailThru)? And that 55% of marketers now use three to four channels to reach their target audiences, up from 44% two years ago (Direct Marketing Association)? Creating a multichannel mix doesn’t have to be daunting. Here are five tips for maximizing your efforts: 

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Does 1:1 Printing Really Make a Difference?

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More and more, we are hearing about print personalization, or variable data printing, to achieve higher response rates and better ROI. But does personalizing by name, geographic location, or demographic information really make that much difference? Can’t you just achieve higher response rates with a better offer? An over-sized postcard? Or a really great design?

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Customer Insight Is Key to Personalization

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What’s the secret to personalized printing success? It can be summed up in a single word: relevance. You can “personalize” a document with dozens of variables related to a customer’s gender, income, geographic location and more, but in the end, if the document isn’t relevant to the recipient, it won’t be effective.

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What Is Really Motivating Your Customers?

post image When we think about motivating consumers to make a purchase, we think about using the right mailing list, creating the right offer, and having a compelling call to action. Whether creating a direct mail piece, a sales letter, or a magazine advertisement, those elements are critical. But the reasons people buy can also be more complex.

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Study: Cross-Channel Marketing Use Nearly Doubles

post image If you’re wondering whether it’s worth the effort to expand the number of marketing channels you are using and invest in deeper integration between them, just take a look at the data.

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6 SEO Terms to Know

post image You may have heard of Search Engine Optimization (SEO) before, but do you understand its meaning and importance? SEO is essential to the success of your business’s website. By executing a successful SEO plan you maximize the number of visitors to your web pages and appear near the top of search results pages. Here are 6 terms within SEO that need to be understood to maximize your website’s performance.

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Positioning Your Business for Tomorrow

post image Do you see marketing as a sprint or a marathon? Increasingly, marketers are taking the marathon view, developing their plans to focus on long-term results rather than just “right now” sales. In this view, marketing has a two-fold purpose: to foster immediate sales and to plant seeds for tomorrow’s.

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