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6 SEO Terms to Know

post image You may have heard of Search Engine Optimization (SEO) before, but do you understand its meaning and importance? SEO is essential to the success of your business’s website. By executing a successful SEO plan you maximize the number of visitors to your web pages and appear near the top of search results pages. Here are 6 terms within SEO that need to be understood to maximize your website’s performance.

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Positioning Your Business for Tomorrow

post image Do you see marketing as a sprint or a marathon? Increasingly, marketers are taking the marathon view, developing their plans to focus on long-term results rather than just “right now” sales. In this view, marketing has a two-fold purpose: to foster immediate sales and to plant seeds for tomorrow’s.

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How Much Do Bad Addresses Cost You?

post image You’ve probably heard that bad addresses can kill the ROI on a direct mail campaign. But what are the numbers behind it? Just how costly can bad addresses be?

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Building Relationships Builds Your Business

post image We often hear this question, “What is the best way to attract and retain new customers?” The answer you will most often find is developing meaningful relationships with your customers drives both sales and loyalty.  Here are 4 ways to differentiate yourself from the competition by building customer relationships:

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5 Ways to Build Your Direct Mail List

post image Looking to build or expand your mailing list? If so, you have more options than the standard approaches of purchasing a targeted list or purchasing data to append the list you already have. Here are five ways to build a great direct mail list that you might not have thought of.

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2017 Marketing – Focusing on the Customer Experience

post image What sets your business apart? While another business might offer the same services as you, the experience you give your customer or potential customer can help close the deal.

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2017 Social Trends: 5 Quick-Hits

post image As we wrap up the calendar year, we want to ensure that you are up-to-date on upcoming and current social trends that you can expect to see in 2017. Here are 5 quick-hits for what to expect as we jump into 2017!

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Tips for Marketing During the Holidays

post image

The holiday season may be a busy and expensive time for customers, but there is still a need to keep your marketing efforts ramped up during these months.

When customers are looking for products or services you can offer during the holidays, will your business be top of mind? Slowing down marketing efforts means you could miss these opportunities as well as business going in to the new year.

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Maximizing Your Return on Mailings

post image If your mailing is over-sized, personalized and relevant, it stands out. People want to read more. Here are some techniques for maximizing the effectiveness of your mailings.

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Essentials for Marketing Success

post image There are key essentials you will need when marketing your company. Here are a few tips on pieces to complete the marketing puzzle for your business.

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  1. Re: The Five Ws of Social Media Marketing: Why Include Social Marketing?

    I love Social Media! :)

    -- Kelli

  2. Re: The Five Ws of Social Media Marketing: Why Include Social Marketing?

    Something to keep in mind . . . the organic reach for a business's Facebook page is expected to fall...

    -- Bob Katula

  3. Re: The Five Ws of Social Media Marketing: What Are Our Goals?

    I think that these are all great goals to keep in mind when thinking of social media. Another one that...

    -- David Decker

  4. Re: The Five Ws of Social Media Marketing: Who Is Our Audience?

    I found this blog post to be very accurate. Especially in the marketing I do for the insurance agency...

    -- El Nealio

  5. Re: Add Power To Your Facebook Advertising By Utilizing Facebook’s Power Editor

    Short and sweet post of Facebook feature. Thank you for the introduction of Facebook's Power Editor tool...

    -- John Matthews

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